I spent the night at my sister’s place yesterday, because she wanted to take me to “Modern Market” nearby. I heard so much positive stories about this particular market from other people, so very much interested in going. And also because basically I like going to markets (as in markets in traditional sense… where you can buy fresh produce from local vendors).
Woke up around 6:30 AM because my 3 year old niece came into my room (well… actually *her* room, because I slept in her bed while she slept with her parents next door). Off to “Modern Market” around 7:30 AM. It was pretty close from my sister’s place, only 5 minute drive. It took us awhile to find parking spot because the parking lot was full with (I just gotta say… *nice*) cars.
The market was a big, square, and colorful building. The sides of the building contained two-story little stores. Most of these little stores were small restaurants and bakeries (yum!). Going inside the one-story main building, there were more small stores selling traditional snacks (my favourite!) for take out, and small restaurants serving traditional breakfast-type meals. At the center of the main building, there were open aisles where vendors sell various fresh produce from fresh vegetables and fruits to tofu, fish, chicken, and beef. So many vendors but so many more buyers! Walking from aisle to aisle, I was so excited looking at those very fresh vegetables, felt like I wanted to buy so many of them!
What I like about “Modern Market”… (in no particular order :P)
First… although it is desinged very similar to a typical traditional market, “Modern Market” is far from the negative strereotype that traditional markets have: dirty and smells bad from the garbage and sewage, and disorganized. The word modern in “Modern Market” comes with an apparent reason. It is very clean, no bad smell, and very well organized.
Second… unlike typical traditional markets that cater typical local preference for food, “Modern Market” caters much wider preferences. Various frozen and other processed Asian foods (I saw both Japanese and Korean seaweed, and various frozen Chinese foods like steamed bun and dumplings) and western foods (I saw chicken and beef franks, and hamburger patties) and vegetables typically used in western dish (I almost couldn’t believe I found vendors that sell fresh beet roots, while I could never find those in Tokyo in more than six years I lived there!).
Third… With the wide variety of produce and good environment, shopping at “Modern Market” is nearly the same as shopping at a supermarket. The main difference is… purchasing from vendors in “Modern Market” directly supports the growth of local economy at the grassroot level. Why? Because the vendors there are individual local vendors just like vendors at typical traditional markets. Alot of supermarket chains in this country are owned by foreign companies. The profit these supermarkets generated are largely sent abroad for the shareholders. But the profit generated by individual local vendors, like the ones in “Modern Market”, will go to their families here to increase their welfare. Also, these vendors support domestic agriculture and farmers, because they sell mostly domestically-grown produces.
I suspect that better shopping environment at “Modern Market” is a result of very good market management and strict enforcement of rules to vendors. This surely comes with a cost, and the cost is transmitted to end customers. Prices at “Modern Market” are indeed slightly more expensive than prices in typical traditional markets (but alot cheaper than supermarkets). I believe that customers see the price difference reasonable (at least I do). Otherwise, it wouldn’t be a fact that “Modern Markets” is always full of customers!
I am a market-lover, and that includes typical traditional markets. I have always liked going to these markets despite its not-so-comfortable environment. But I also wished that the negative stereotypes of markets can be overcome. “Modern Market” is a solid prove that it is very much possible to do so. Let’s just hope that the local governments have the same opinion as I do and start working on more “Modern Market” establishments!